A natural leader,
especially when it comes to getting people to do things outside of their comfort zone, Katie has been the creative lead, consultant and mentor for scores of clients, writers, designers and art directors – both at agencies and for in-house teams. She has produced dozens of polished brand guidelines for companies ranging from startups to the Fortune 500.
Her focus on branding began at Silicon Valley startups and continued in the fashion and beauty world, where she helped lead several major retailers into the social media age before going 'agency side’ and expanding her range to include UX consulting, content strategy and creation for financial and nonprofit brands.
She has recently been focused on projects where brand and user experience influence each other.
kd at brandrighter.com