Brand positioning + guidelines
Whether you’re rebranding or just starting out, I can help you take your brand from ground zero to brand book. The list of companies I’ve made brand guidelines for is a long one, and it stretches from Alcon and Crunchyroll all the way to Victoria’s Secret.
Initial brand positioning and guidelines for Hello Sunshine, the new content brand for and by women.
I worked with Film at Lincoln Center to help them reposition their brand and develop a new logo for their 50th anniversary in 2019.
Brand positioning and website design for TruFusion, a Vegas-based boutique fitness business partially funded by ARod.
Initial brand positioning for Align17, the high-net-worth social investment firm revealed at Davos in 2019.
Brand guidelines for BBVA Compass' "Live bright" campaign, including this manifesto.
The first set of brand guidelines for retailer Joe Fresh.
For more information about these projects, to see others, or to start a conversation, visit my password-protected portfolio or contact me.