Creative that works.
I’ve been working as a creative director slash brand strategist for years, but I still love to write and have done it recently for nonprofit brands like MoMA. Check out some of my creative campaigns, website designs and copywriting below. Or check out a copy of the Norton anthology with my poetry in it.
Sometimes creating a brand voice means writing it, too. The folks at TruFusion let me craft their site copy as well as their brand voice.
I often consult for new campaigns on MoMA's retail properties. This particular email I wrote had the highest clickthrough rate of the month.
Yes, I got to create a gaming app that featured puking robots—and it was a PSA against DXM abuse for teens—AND it was approved by 8 pharma boards plus Partnership for Drug-Free Kids.

Content strategy and site guidelines for Solidworks, the leading 3D imaging software brand in the US.
For more information about these projects, to see others, or to start a conversation, visit my password-protected portfolio or contact me.